Google is the most popular website today, as shown by eBizMBA.com’s list of The 15 Most Popular Websites. It receives an estimated 1.1 billion visits per month, providing local and multinational companies with a cost-effective online marketing platform.
Businesses advertise on Google for one ultimate goal—to increase traffic to their websites. Almost all online marketing practices, including search engine optimization and pay-per-click marketing, are designed to help websites get as many visitors as they can and reach as wide an audience as possible. SEO, in particular, aims to put a website on top of the return pages of search engines (specifically Google) to improve visibility on the web.