The internet’s ever-growing popularity as a marketing tool has led many Tampa based businesses to come up with effective web marketing strategies that optimize the internet’s capabilities towards generating sales. One of these strategies is known as search engine optimization, or SEO.
SEO is a marketing procedure in which a website’s design and content is optimized to enhance its search engine rankings. There are various types of SEO techniques, so it can take a lot of time and deliberation on your part to choose the right one for your company. Business 2 Community provides some helpful tips to get you started on the right track by informing you of some widely circulating SEO myths you need to be aware of.
With millions of people relying on social media not only to connect to other people but also to get the information they’re looking for, there’s no denying that utilizing social media as part of your online marketing strategy is a necessity. Perhaps you have tried to implement a social media marketing strategy yet still may not be experiencing the results you’d hope to expect.
Among businesses that utilize social media, those that have been unsuccessful have failed to do the necessary research that could have led them toward avoiding eventual failure. If you plan on having your own social media marketing strategy, here are some useful tips you can use to help you better navigate the ever-evolving social media marketing landscape.
Tumblr is one of many social media channels that people use to connect with each other. With over 138 million blogs and a staggering 62 billion posts, the site is clearly one of the most popular outlets out there. Based on these numbers, more than a way to socialize, Tumblr can clearly be used as a marketing tool, and many businesses have started to realize this fact. Here’s how you can maximize Tumblr’s use for your marketing efforts: Continue reading
SEO, or search engine optimization has changed so much in the last few years and companies want to have a solid strategy to stay ahead of the competition. It’s a misconception that SEO doesn’t actually work or has no significant benefits. According to an article from Entrepreneur.com, “44 percent of customers begin their purchase by using a search engine”. Not only that, but this traffic actually converts and a good percentage of B2Bs have said that SEO has had the biggest impact on lead generation. When it comes to online marketing in Tampa, one can never go wrong with SEO.
One of the major changes in recent years is the rise of mobile-centric SEO. More people are starting to use their smartphones or tablets to browse the Internet, and so businesses would do well to invest in a responsive, mobile-friendly website. A common problem is that a website, which is hard to navigate in mobile browsers, makes people leave without even clicking on anything.
Visual content drives higher engagement than text, and among the visual media, video beats still images in many ways when it comes to content marketing. Rocket Boost Media, a leading Tampa marketing firm, is pleased to announce that it’s now offering video creation and video SEO services. The said services are available for businesses in Tampa Bay and the surrounding areas.
According to Social Times, when a website has a video, viewers tend to spend an average of 5 minutes and 50 seconds on a site, which is 5.33 times longer than a text website. Experts have observed that the majority of users today prefer the convenience of watching over reading. This is because videos stimulate both the visual and auditory senses, which allows a prospect to process information faster. They are also more engaging, and in a time where people’s attention spans are highly fickle, the use of eye-catching content is more of a marketing necessity than an optional tactic.
The reality of the marketing world is simple: No Traffic = No Views = No Revenues. No matter how good your site’s content is, if it doesn’t generate clicks, then much of your efforts are useless. In today’s highly digital world where information and ads flood the Internet, you need to find ways to edge your way against the competition by getting your website to instantly attract your target audience, and once you have their attention, to use your marketing resources to hold their interest. Here are some tips to increase your chances of getting clicks at first glance.
Title: If you want your ads to get clicks, create a good title first. Make sure that your title conveys the gist of your content, but phrased in a way that would inspire curiosity. Here’s an example: “How to Keep Your Business Growing During a Financial Crisis”. This title is direct, to the point, and promptly piques the interest of the readers.
Social media platforms have caught on not only among tech-savvy consumers but also among businesses and organizations that seek to enhance their online visibility. Facebook, Twitter, LinkedIn and Pinterest are some of the most prominent social media platforms Tampa marketing specialists can maximize to increase brand awareness for their clients. Through these platforms, businesses can increase online traffic to their websites, reach out to more of their target audiences, and convert as many of them as possible into actual customers.