Some business owners think that in improving the SEO techniques on their website, they will need to brush up on their online marketing skills and technical and computer know-how. The reality is, there are also easier, non-technical strategies that you can implement to improve upon the results you are currently achieving with your SEO efforts to win over even more of your target audience.
Social media platforms have caught on not only among tech-savvy consumers but also among businesses and organizations that seek to enhance their online visibility. Facebook, Twitter, LinkedIn and Pinterest are some of the most prominent social media platforms Tampa marketing specialists can maximize to increase brand awareness for their clients. Through these platforms, businesses can increase online traffic to their websites, reach out to more of their target audiences, and convert as many of them as possible into actual customers.
Google is the most popular website today, as shown by eBizMBA.com’s list of The 15 Most Popular Websites. It receives an estimated 1.1 billion visits per month, providing local and multinational companies with a cost-effective online marketing platform.
Businesses advertise on Google for one ultimate goal—to increase traffic to their websites. Almost all online marketing practices, including search engine optimization and pay-per-click marketing, are designed to help websites get as many visitors as they can and reach as wide an audience as possible. SEO, in particular, aims to put a website on top of the return pages of search engines (specifically Google) to improve visibility on the web.
One of the most important early goals of any business should be to increase it’s customer base. The size of a company’s customer base alone could spell the difference between profit and breaking even. In this day and age, how can you reach and attract more prospects to achieve the customer base you want? How can you market your product or service and gain a distinct advantage over your competition?
The answer is search engine optimization.
Yes, you may have a website, but brand recall is more than that. Without effort on your part to be seen, it can be next to impossible for your target market to find your website, much less purchase your products or services. SEO can give your website—and ultimately your business—the push it needs to gain a competitive advantage online.
Today, Internet marketing companies play an important role in providing the most reliable and efficient services towards managing business opportunities, and SEO is one of greatest tools in their arsenal. Through SEO, businesses can position their brand in front of their target market and ultimately drive new enquiries and sales for the business.
As companies shift more of their marketing efforts online, SEO strategies are becoming increasingly important. Get started with your SEO campaign by talking to an online marketing consultant today.
Moz’s 2014 Industry Survey ranked analytics as the top marketing activity in the SEO industry, followed by content marketing, keyword research, social media marketing, and brand strategy. In fact, among the three types of SEO providers (in-house, agency, and independent), analytics all but dominated their SEO activity. Continue reading
Businesses constantly need to step up their game and use whatever leverage they have to hone their competitive edge. This is especially true in the online battlefield, where a progressive business would need ample marketing legwork through search engine optimization (SEO). As B2BNewsNetwork’s Andrew Moran wrote on November 16, 2014, recent updates to Google’s SEO framework created a need for quick adjustments that let businesses keep up their search rankings.
There can be no denying that advances in online communications over the years have generated a strong need for faster, more secure interactions, particularly in terms of customer service and marketing. When you have worked hard to round up a more sizeable market share, but the yield hasn’t been profitable enough, it’s time to consult with experts in online marketing in Tampa, like Rocket Boost Media, for tailor-made solutions to your business needs.
So you’ve decided to venture into the digital world and market your company via your website. As much as you’d like to have customers pouring in and creating traffic for your site, if your site does not have the necessary SEO components in order, chances are you’ll find your website middling or not even showing up in search engine results. Continue reading