Tumblr is one of many social media channels that people use to connect with each other. With over 138 million blogs and a staggering 62 billion posts, the site is clearly one of the most popular outlets out there. Based on these numbers, more than a way to socialize, Tumblr can clearly be used as a marketing tool, and many businesses have started to realize this fact. Here’s how you can maximize Tumblr’s use for your marketing efforts: Continue reading
When you own a business and want to drive targeted traffic to your website, a reputable search engine optimization (SEO) company is absolutely necessary. With the right SEO strategies, you can dramatically increase the number of potential customers who find your site. Additionally, these customers are targeted visitors, so conversion rates will be higher.
Choosing a Leading SEO Company Over Doing it Yourself
As a small business owner, you might want to try optimizing your website on your own, especially if you are looking for ways to save on expenses. Of course, there are some strategies that just about anyone can master. For example, choosing keywords or keyword phrases can enhance focus on your content and help it rank for various search terms. Unless you have a great deal of experience and understand the constantly evolving factors that search engine algorithms use to rank sites, however, you might want to leave this task to a reputable Tampa based SEO company.
What Services can an Experienced SEO Company Provide?
A company that has years’ worth of experience offering quality SEO practices can give a big boost to businesses of any size. Business owners can focus their attention on running their business while leaving their company’s SEO needs to the experts. An experienced SEO company will know how to optimize your business for local search traffic as well as increase your site’s rankings by providing an in depth website audit and implementing a unique and effective SEO plan designed to meet your specific needs.
The reality of the marketing world is simple: No Traffic = No Views = No Revenues. No matter how good your site’s content is, if it doesn’t generate clicks, then much of your efforts are useless. In today’s highly digital world where information and ads flood the Internet, you need to find ways to edge your way against the competition by getting your website to instantly attract your target audience, and once you have their attention, to use your marketing resources to hold their interest. Here are some tips to increase your chances of getting clicks at first glance.
Title: If you want your ads to get clicks, create a good title first. Make sure that your title conveys the gist of your content, but phrased in a way that would inspire curiosity. Here’s an example: “How to Keep Your Business Growing During a Financial Crisis”. This title is direct, to the point, and promptly piques the interest of the readers.
Some business owners think that in improving the SEO techniques on their website, they will need to brush up on their online marketing skills and technical and computer know-how. The reality is, there are also easier, non-technical strategies that you can implement to improve upon the results you are currently achieving with your SEO efforts to win over even more of your target audience.
One of the most important early goals of any business should be to increase it’s customer base. The size of a company’s customer base alone could spell the difference between profit and breaking even. In this day and age, how can you reach and attract more prospects to achieve the customer base you want? How can you market your product or service and gain a distinct advantage over your competition?
The answer is search engine optimization.
Yes, you may have a website, but brand recall is more than that. Without effort on your part to be seen, it can be next to impossible for your target market to find your website, much less purchase your products or services. SEO can give your website—and ultimately your business—the push it needs to gain a competitive advantage online.
Today, Internet marketing companies play an important role in providing the most reliable and efficient services towards managing business opportunities, and SEO is one of greatest tools in their arsenal. Through SEO, businesses can position their brand in front of their target market and ultimately drive new enquiries and sales for the business.
As companies shift more of their marketing efforts online, SEO strategies are becoming increasingly important. Get started with your SEO campaign by talking to an online marketing consultant today.
Moz’s 2014 Industry Survey ranked analytics as the top marketing activity in the SEO industry, followed by content marketing, keyword research, social media marketing, and brand strategy. In fact, among the three types of SEO providers (in-house, agency, and independent), analytics all but dominated their SEO activity. Continue reading
So you’ve decided to venture into the digital world and market your company via your website. As much as you’d like to have customers pouring in and creating traffic for your site, if your site does not have the necessary SEO components in order, chances are you’ll find your website middling or not even showing up in search engine results. Continue reading