The reality of the marketing world is simple: No Traffic = No Views = No Revenues. No matter how good your site’s content is, if it doesn’t generate clicks, then much of your efforts are useless. In today’s highly digital world where information and ads flood the Internet, you need to find ways to edge your way against the competition by getting your website to instantly attract your target audience, and once you have their attention, to use your marketing resources to hold their interest. Here are some tips to increase your chances of getting clicks at first glance.
Title: If you want your ads to get clicks, create a good title first. Make sure that your title conveys the gist of your content, but phrased in a way that would inspire curiosity. Here’s an example: “How to Keep Your Business Growing During a Financial Crisis”. This title is direct, to the point, and promptly piques the interest of the readers.