The internet’s ever-growing popularity as a marketing tool has led many Tampa based businesses to come up with effective web marketing strategies that optimize the internet’s capabilities towards generating sales. One of these strategies is known as search engine optimization, or SEO.
SEO is a marketing procedure in which a website’s design and content is optimized to enhance its search engine rankings. There are various types of SEO techniques, so it can take a lot of time and deliberation on your part to choose the right one for your company. Business 2 Community provides some helpful tips to get you started on the right track by informing you of some widely circulating SEO myths you need to be aware of.
SEO, or search engine optimization has changed so much in the last few years and companies want to have a solid strategy to stay ahead of the competition. It’s a misconception that SEO doesn’t actually work or has no significant benefits. According to an article from Entrepreneur.com, “44 percent of customers begin their purchase by using a search engine”. Not only that, but this traffic actually converts and a good percentage of B2Bs have said that SEO has had the biggest impact on lead generation. When it comes to online marketing in Tampa, one can never go wrong with SEO.
One of the major changes in recent years is the rise of mobile-centric SEO. More people are starting to use their smartphones or tablets to browse the Internet, and so businesses would do well to invest in a responsive, mobile-friendly website. A common problem is that a website, which is hard to navigate in mobile browsers, makes people leave without even clicking on anything.
Visual content drives higher engagement than text, and among the visual media, video beats still images in many ways when it comes to content marketing. Rocket Boost Media, a leading Tampa marketing firm, is pleased to announce that it’s now offering video creation and video SEO services. The said services are available for businesses in Tampa Bay and the surrounding areas.
According to Social Times, when a website has a video, viewers tend to spend an average of 5 minutes and 50 seconds on a site, which is 5.33 times longer than a text website. Experts have observed that the majority of users today prefer the convenience of watching over reading. This is because videos stimulate both the visual and auditory senses, which allows a prospect to process information faster. They are also more engaging, and in a time where people’s attention spans are highly fickle, the use of eye-catching content is more of a marketing necessity than an optional tactic.
Social media platforms have caught on not only among tech-savvy consumers but also among businesses and organizations that seek to enhance their online visibility. Facebook, Twitter, LinkedIn and Pinterest are some of the most prominent social media platforms Tampa marketing specialists can maximize to increase brand awareness for their clients. Through these platforms, businesses can increase online traffic to their websites, reach out to more of their target audiences, and convert as many of them as possible into actual customers.
Google is the most popular website today, as shown by eBizMBA.com’s list of The 15 Most Popular Websites. It receives an estimated 1.1 billion visits per month, providing local and multinational companies with a cost-effective online marketing platform.
Businesses advertise on Google for one ultimate goal—to increase traffic to their websites. Almost all online marketing practices, including search engine optimization and pay-per-click marketing, are designed to help websites get as many visitors as they can and reach as wide an audience as possible. SEO, in particular, aims to put a website on top of the return pages of search engines (specifically Google) to improve visibility on the web.
Businesses constantly need to step up their game and use whatever leverage they have to hone their competitive edge. This is especially true in the online battlefield, where a progressive business would need ample marketing legwork through search engine optimization (SEO). As B2BNewsNetwork’s Andrew Moran wrote on November 16, 2014, recent updates to Google’s SEO framework created a need for quick adjustments that let businesses keep up their search rankings.
There can be no denying that advances in online communications over the years have generated a strong need for faster, more secure interactions, particularly in terms of customer service and marketing. When you have worked hard to round up a more sizeable market share, but the yield hasn’t been profitable enough, it’s time to consult with experts in online marketing in Tampa, like Rocket Boost Media, for tailor-made solutions to your business needs.
It’s irrefutable that strategic online marketing for Tampa businesses like yours is vital in this Internet era. Different SEO companies are offering you a list of the numerous online marketing tactics they provide, but before you employ any strategy, it is important to carefully study them first so you’ll know how it can be tailor-fitted to your current marketing strategies. Rocket Boost Media offers three of the most effective tactics your business can get huge returns from.
One is the local buzz. Search engines now have algorithms that provide people a list of companies at their locations. Just recently, Google announced that over 20% of searches are geo-tagged. Local buzz makes you more visible in the search engine results which will increase the likelihood of attracting more local prospects to your business. Your company has to be made visible on local listings with complete contact information, keyword optimized content and positive reviews.